will.i.am makes a splash at Mobile World Congress in Barcelona

Written by MrDippy on February 19, 2009

Along with actor Kevin Spacey, our very own will.i.am has made a splash at the Mobile World Congress trade conference in Barcelona.

He told Reuters, "I have this network called Dipdive... and my thing is called band to hand. Our fans should be connected to this. I should control distribution, not some guy at the record company who sends it to some guy at iTunes."

"So this here is the window to my creative life."

will.i.am stated that he launched Dipdive to communicate with fans and to be able to expand on a creative body of work.  But he also says that he acted on his own initiative because the music industry is too much in follow mode.

"The trick to being relevant tomorrow is how do you make content engage with a community. This youth is so intelligent and they're dying to be inspired."

Read the full Reuters article.