Apple surpasses Google as world's most valuable brand
Written by Will2 on April 7, 2012
Apple has overtaken Google as the brand with partynicedressing world's most valuable and highest overall marks are from "BRICS" markets, global media communications services group WPP plc, said in a report Monday .
The Apple brand has increased in value Custom Soccer Jerseys by 84 percent last year and 859 percent since 2006, with a brand value of U.S. $ 153.3 million, WPP said in its sixth annual BrandZ study of 100 global brands valuable.
"By growing your brand and innovate constantly, Apple is able to command a higher price and the economic downturn time, providing a global business success story that other brands can learn," said Eileen Campbell, CEO French Ligue 1 of the company brand Research Millward Brown, a WPP subsidiary.
During the economic recovery last year, the combined value of all brands in the top 100 has risen 17 percent and is now worth $ 2.4 trillion, said report.Technology with the football jersey and telecom brands dominate the ranking, which represents a third of the 100 top brands. Apple is followed by Google with a brand value of $ 111.5 million, down 2 percent from last year. IBM ranks third with a brand value Olympique Lyonnais of $ 100.9 million.
Facebook is ranked No. 35 with the largest increase of 246 percent in brand value on a year by year, and the brand is now worth 19.1 billion. Online retailer Amazon also surpassed Walmart to become the number 1 selling brand and 14 overall, with 37 - percent increase in brand value to $ 37.6 million.
Compared to two in 2006 and 13 in 2010, 19 brands come from "BRICS" markets in the ranking this year, highlighting the growing purchasing Olympique Marseille power of people in these countries. While many of these brands are driven by the size of its local customer base, more brands now have international ambitions, such as Petrobras in Brazil with Brazilian World Cup football shirt and China's largest search engine Baidu, noted the report.
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