Samsung 3D LED TV Global Launch with Black Eyed Peas - Behind The Scenes

New York City - 10 March 2010

2 city blocks full of technical equipment

4 double decker buses full of B-Boys

5 of Times Square's brightest billboards

The world's most famous director, James Cameron: "When you look back 10 years from now and everything you see is in 3D, you can say 'I was there in Ny when the future began.'"

The world's hottest music act, The Black Eyed Peas

20,000 people experiencing a new dimension in television

Samsung 3D LED TV has arrived: TURN ON TOMORROW

"Content is now liberated beyond the frame."

- Matt Jones: SVP Strategy and Creative, Jack Morton Worldwide

"We believe this is making a big mark for the 3D and entertainment industries."

- Sonia Kim: Senior Manager, Visual Display Division, Samsung

"[With 3D] here, we capturing the excitement of something happening in Times Square."

Don Mischer: 3D Director, PACE

"After shooting content here, we're going to deliver this very moment to people all over the world."

- Joonyoung Lim: Brand Marketing Group, Visual Display Division, Samsung

This is meant to be the start of a long-term campaign, this is the shot that rang around the world.""

- Tim Fry: Executive Vice President, Weber Shandwick

HD 3D LED TVs, not only creating a new product category, a new way of experiencing TV, like we've never seen before.""

- Boo-Keun Yoon: President, Visual Display Business Unit, Samsung Electronics

"Samsung are really leaders in this space, first to market with an excellent product line. This is absolutely the future."

- James Cameron: Avatar Director

"This is going to enrich how you view sports, movies - TV at home."

- will.i.am: Black Eyed Peas

More quotes by:

- Black Eyed Peas: will.i.am, Fergie, Taboo, apl.de.ap

- Andy Samberg

- Hillary Duff

Black Eyed Peas performed a live performance from a "mystery" location, which turned out to be Times Square in New York City on March 10th, 2010. The event, which attracted thousands of fans and was streamed live on Dipdive.com, was to promote Samsung's New LED 3D TVs.  BEP was introduced by filmmaker James Cameron and performed "Boom Boom Pow", "Imma Be" and "I Gotta Feeling".  The Time Square celebration was filmed in 3D by James Cameron and Vince Pace's production company Cameron/Pace.  The Black Eyed Peas 3D footage joins the growing range of 3D content, including the most successful animated film franchise of all time -- DreamWorks Animation SKG, Inc's (Nasdaq: DWA) Shrek film series -- which Samsung will make available in 3D Blu-ray for the first time ever.