TABOO DELTAH 3008 Launch

New York, NY. July 29, 2010 – Fresh off his first collaboration with JUMP, Taboo, of the 6-time Grammy Award-winning, multi-platinum recording artists, The Black Eyed Peas, has once again partnered with JUMP to launch Taboo Deltah™ 3008, his own collection of footwear for Foot Action stores nationwide in Fall 2010.

“Taboo and I have traveled across the world to both design and promote, initially, the TABOOXJUMP collaboration and now, the Taboo Deltah™ 3008 collection.” says Victor Hsu, Chief Propagandist at JUMP. “The relationship between Taboo and JUMP has not only grown stronger, but our understanding of how to best utilize his design aesthetic and lifestyle appeal has also evolved. You will find all these elements very evident in this new collection, both in its design and branding, and I’m very proud and excited for its launch.”

The Taboo Deltah™ sneakers combine Taboo’s unique taste with the Black Eyed Peas’ 3008 futurism. The three dynamic styles: the Diction low-top, the Denizen mid-top and the Delegate super high-top merge performance and versatility in a variety of colors. Priced between $65 and $85, they are highly accessible for sneaker aficionados looking for footwear that is contemporary and fresh but also very wearable. For Foot Action, it is an exclusive partnership that is the impetus of an initiative to bring the lifestyle-seeking customer to their stores, which until now have been largely geared towards purely athletic footwear.

As the designer, Taboo made it a point to develop shoes that provide cushion and support for dancing with a stylish and aggressive silhouette. The Taboo Deltah™ 3008 collection uses smooth, clean lines with a simple yet powerful ballistic nylon and patent exterior. “In 3008, there will be no war, race or turmoil. That is where Deltah 3008 comes from,” says Taboo. “I remember not being able to afford the cool shoes everyone had when I was a kid so for my own brand I wanted to create something amazing that everyone can afford.” Taboo refers to himself as a “sneaker pimp” with his own collection topping 700 pairs.

Taboo Deltah™ 3008 is part of JUMP USA, Inc., a maker of lifestyle driven footwear dedicated to providing the discerning individual with inspiring design and directional fashion. Since its beginnings as a footwear manufacturer over 30 years ago, JUMP has become a global luxury brand, stocking top retailers in Asia, Europe, Latin America, the US and Canada.

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